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        win opportunity and enhance   into off-farm activities such   and top soil, is critical in   improving quality of life in
        farmer incomes.             as animal husbandry and     ensuring the sustainability   the geographies where we
                                    livestock can also supplement   of agriculture. Corporate   operate. Let me give you
        Agri-wastage                farmer incomes. Corporate   involvement in spreading    a glimpse of some of these
           India's colossal agri-   participation is essential not   best practices and know how,   interventions.
        wastage is estimated at Rs   only to invest in requisite   apart from creating common
        92,000 crore. A large part of   infrastructure, but also to   infrastructural assets will go a   Multi-Dimensional
        this wastage is in perishables.   provide assured and value-  long way in securing the future   Contribution to the
        The increasing consumer     added markets to farmers.   for farmers.                Agricultural Sector
        demand for fruits, vegetables   Technology can play a      Apart from food            The Company's strategy in
        and other perishables can   very critical role in raising   processing, one of the   pursuing an integrated rural
        benefit farmers, given the   farm yields, enhancing     most powerful means of      development programme
        higher remuneration in these   nutritional quality of food,   creating livelihoods and   seeks to achieve three
        value-added categories.     climate-proofing agri       rural prosperity lies in the   important objectives. One, by
        In addition, a higher level   production and conserving   wood-based value chain.   sophisticated food processing,
        of food processing in the   natural resources. Drought   By providing crucial policy   ITC aims to create a premium
        economy can create a much   and flood-resistant seeds   support, the entire wood-based   for value-added agriculture
        larger pull for quality     can de-risk farmers from the   value chain can substantially   as well as reduce agri-
        agri-commodities, thereby   impact of climate change.   support rural livelihoods and   wastage, thereby building
        reducing farm wastages      Partnerships leveraging the   create new opportunities for   the sustainable competitive
        and raising farm incomes.   corporate sector, research   farmers and skilled artisans   capacity of agricultural
        This calls for investment in   institutions and governments   that add value to wood.  communities. Second, through
        product-specific climate-   can significantly accelerate   ITC’s extensive          innovative interventions, the
        controlled infrastructure as   the introduction of new   engagement in the agri, food   Company seeks to preserve
        well as branded products    technologies for sustainable   and paper sectors has given   and replenish environmental
        that can win consumer       agriculture.                us the opportunity to make a   resources and third, by
        franchise. In addition to crop   Preserving natural     growing contribution towards   developing markets for
        expansion, diversification   resources, particularly water   raising farm incomes and   higher-value produce and

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